Marketing & Communications

What We Deliver

Association Core manages your association’s full communications function — from brand standards governance to daily social media execution. Our approach treats communications as a strategic function, not an administrative one — connecting every message to member value, organizational positioning, and revenue objectives.

Scope of Services

• Brand Management & IdentityBrand standards governance, visual identity management, and brand compliance enforcement across all channels, materials, and vendor outputs.
• Website Administration & CMSContent updates, SEO optimization, performance monitoring, analytics review, and ongoing web maintenance — keeping your site accurate and discoverable.
• Social Media Strategy & ExecutionPlatform-specific content calendars, community management, paid social when warranted, and monthly analytics reporting with benchmark comparison.
• Newsletter & Email CampaignsRegular member communications, event promotions, and automated email workflows — managed in your ESP with documented open rate, click rate, and conversion benchmarks.
• Media Relations & Press CoordinationPress release drafting, journalist outreach, media monitoring, editorial calendar management, and crisis communications support.
• Content Strategy & Thought LeadershipEditorial calendar development, industry insight content, member spotlights, executive positioning, and content repurposing across channels.

Our Approach