Member surveys, economic impact studies, workforce research, and proprietary data products that make your association the authority in your sector.
The most influential associations don’t just represent their industries — they define the data and narrative that shape them. Association Core builds and manages research programs that generate member value, support advocacy, drive non-dues revenue, and position your organization as the definitive source of industry intelligence.
Identify the highest-value research questions for members, advocates, and media — and prioritize by impact, feasibility, and revenue potential.
Design methodologically sound studies, manage data collection, and ensure statistical validity and defensibility.
Analyze findings, develop actionable insights, and publish in formats appropriate for member, media, and advocacy audiences.
Develop promotion strategy for research publications and, where appropriate, subscription or licensing revenue models.
Why It Matters
Legislators and regulators respond to credible data. Associations with robust research programs have demonstrably more effective advocacy than those relying on anecdote.
Members who rely on your research products don’t leave. Proprietary data — available nowhere else — is the most durable form of member value an association can create.
Well-designed industry studies attract press coverage that amplifies your brand, recruits new members, and elevates your policy positions at a fraction of the cost of paid advertising.